Meet Karen Laukkonen—Website designer. Project manager. Lilac Way enthusiast.

In 2007, she watched TPT’s Highway 100: Lilac Way documentary about its history, quirky beehive fireplaces and seven roadside parks.

Inspired, she launched to create an online archive for all things Lilac Way.

In 2018, she completely redesigned the website.

It’s easy to navigate, mobile-ready, and promotes restoration of Graeser Park in Robbinsdale and preservation of Rock Island in St. Louis Park, MN.

It currently has nearly 75+ pages, 59 photo albums, MnDOT documents, stories, and videos.

Restore Lilac Way is a civic project conceived, researched, written, designed and developed pro bono by Laukkonen Design.

Karen manages all the web and social media behind the ‘hive-work.

Karen donates all time and expenses for, including
  • research for photos, facts and history
  • writing, proofing and editing all copy for web format in desktop and mobile devices
  • design and creation of this mobile-friendly WordPress web site
  • editing and retouching in Photoshop for all images
  • presentations to communities to raise public awareness
  • presentations to key decision-makers to encourage restoration efforts
  • updating the site to include progress and efforts to restore and maintain Lilac Way
  • project management
  • printing and promotional materials
As a website designer and project manager, Karen’s super-organized.

She founded Laukkonen Design more than twenty years ago to guide companies through a smooth process to launch a new website or bring new life to current websites.

With experience in WordPress and other CMS, she can jump in on any project.

Looking to launch a new website, or update your current site?

Email Karen to be heard above the digital roar.

Growing up in St. Louis Park, she loved the rows of lilacs planted along Highway 100.

Her dad told her, ‘You didn’t drive on Lilac Way, you drove TO Lilac Way.”

Robbinsdale group forms non-profit group for future Graeser Park fundraising


Formed by residents of Robbinsdale, the new Graeser Park Restoration & Preservation (GPR&P) is a non-profit 501(c)(3) organization with one mission – future fundraising to restore Graeser Park. Read blog post.

Laukkonen Design is not a non-profit 501(c)(3) organization. Donations made to Karen Laukkonen or are not tax deductible and are applied to website and Lilac Way promotion expenses.

Lilac Way has a big story. Watch this website grow.

Videos and photo albums are added. Restoration news is updated. Cleanup events are announced. If you have photos or info to share, email Karen Laukkonen.

For updates, follow the Facebook page.

Contact Karen to discuss Lilac Way or a new website design project.

Karen Laukkonen, Laukkonen Design
952.929.1242  |  Website design and virtual garden tour