In 2018, she completely redesigned the website.
It’s easy to navigate, mobile-ready, and promotes restoration of Graeser Park in Robbinsdale, preservation of Rock Island and appreciation of renewed Lilac Park in St. Louis Park.
It currently has more than 85 pages, 90 photo albums and 55 blog articles. There are also MnDOT documents, Lilac Way stories, and videos.
Restore Lilac Way is a civic project conceived, researched, written, designed and developed pro bono by Laukkonen Design.
Karen manages the website and social media.
Laukkonen Design donates all time and expenses for restorelilacway.com, including
- research for photos, facts and history
- writing, proofing and editing all copy for web format in desktop and mobile devices
- design and creation of this mobile-friendly WordPress web site
- editing and retouching in Photoshop for all images
- communication with project partners to promote restoration projects, including MnDOT Historic Roadside Properties Program, City of Robbinsdale, City of St. Louis Park, Robbinsdale and St. Louis Park historical societies and Robbinsdale Lions Club
- presentations to communities to raise public awareness
- presentations to key decision-makers to encourage restoration efforts
- updating the site to include progress and efforts to restore and maintain Lilac Way
- project management
- printing and promotional materials
As a website designer and project manager, Karen’s super-organized.
She founded Laukkonen Design more than twenty years ago to guide companies through a smooth process to launch a new website or bring new life to current websites.
Growing up in St. Louis Park, she loved the rows of lilacs planted along Highway 100.
Her dad told her, ‘You didn’t drive on Lilac Way, you drove TO Lilac Way.”
Join the community.
Watch as videos and photo albums are added and preservation news is updated. If you have photos or info to share, email Karen Laukkonen.
For updates, follow the Facebook page.
Contact Karen to discuss Lilac Way.
Karen Laukkonen, Laukkonen Design